But instead of personalising offers to keep you hooked, real-time data can be used to prevent problematic gambling behaviour. Many states are pondering making gambling on sports legal after the US Supreme Court overturned a federal ban. But is the industry really worth as much as some say it is? Research that studied the pokie risks gamblers were prepared to take after they held a live crocodile has been awarded one of this year's Ig Nobel prizes.
There is reason to suggest new reforms, such a banning credit bets and establishing a self-exclusion register, will have some impact in helping to tackle problem gambling online. The NRL is trying to reduce its exposure to the integrity risks posed by spot-fixing. Online wagering is likely to be very harmful to a new generation of gamblers who habitually use mobile devices.
It has the capacity to be very high intensity. Online in-play betting is likely to be a big growth area for the bookies, and consequently for TV stations. If legalised, what harm might this bring? While season-long fantasy football has been around for years, the rise of daily formats has radically changed how fans watch and root for teams. Yet we see little concern from the government about this group. New research reveals the relationship between luck and skill in winning at poker. Free-to-play social online games that simulate gambling are a hugely popular, and profitable, new phenomenon, but concerns have been raised about how innocent these games really are.
All this takes place in seconds. Security will be of the utmost importance to state gaming commissions. States have a golden opportunity to get it right the first time and leverage the latest technologies in identity and access management and authentication. After verifying the identity of the individual, the identity should be bound to a device to ensure that future bets are coming from a trusted device.
States will likely deploy the latest in easy to use mobile apps for users to download from the App Store or Google Play Store or from their own state-managed website. All too often, organizations focus on the user experience of their mobile app with security being an afterthought. When it comes to financial transactions, including wagering and the storage of personally identifiable information, security must be of the utmost importance.
The mobile app must be resistant to intrusion, tampering, and reverse-engineering via app shielding technology. Securing the core components of the gambling app, including communications between the mobile device and the server, storage, and user interface, are critical.
If states are to deploy online sports betting the right way, they need to know that the person placing the bet is really the person whose identity was verified. Static passwords should not be considered; nor should any authentication method that could impede usage. States should turn to the latest available adaptive authentication solutions that analyze and score hundreds of user, device, and transaction data in real-time to determine the precise authentication requirements for each transaction.
This level of intelligence ensures the best possible customer experience, while safe-guarding transactions and customer data. By combining geofencing with behavioral biometrics, the user experience will be frictionless, while the state will have confidence that they are in compliance. It remains to be seen, but I am willing to bet pun intended that those states that procure and implement the latest mobile security and authentication technologies and permit online and mobile wagering on sports will reap millions more in annual revenue than those states that only permit sports betting at the horse track.
He is a nationally recognized leader in field of healthcare identity management A frequent speaker and thought leader he previously lead healthcare business development for OneSpan in North America delivering identity proofing and strong authentication solutions for provider and patient applications. Here are the latest Insider stories. More Insider Sign Out.
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